Title

How to Write Effective Title for SEO

What is a Title Tag?

The title tag defines the title of a web page. It appears in search engine results and browser tabs.

Why It Matters

• SEO: Helps search engines understand and rank your page.
• User Experience: Provides a preview of the page content.
• CTR: Influences the likelihood of users clicking on your link.

Best Practices

1. Incorporate Keywords: Use relevant keywords naturally.
2. Keep It Concise: Aim for 10-30 characters to avoid truncation.
3. Be Unique: Ensure each page has a distinct title.
4. Include Branding: Add your brand name, ideally at the end.
5. Use Action Words: Engage users with actionable language.
6. Match User Intent: Align with what users are searching for.
7. Avoid Keyword Stuffing: Use keywords sparingly and naturally.
8. Regularly Review: Monitor and adjust based on performance.

Common Mistakes

• Generic titles like “Home” or “Welcome.”
• Overly long titles that get cut off.
• Duplicate titles across multiple pages.

Sources

• Google’s Official Documentation: Google Search Central (opens in a new tab)
• Moz Title Tag: Moz (opens in a new tab)